Fitness coach scheduling app for everyone.

Business Analysis | Creative Direction | Strategy | UI/UX


Design a fitness app that was engaging and easy to use, with art direction that was true to the brand.


An application easily manageable by many different types of users across multiple devices, and a logo design that clearly represents the company.

Our Process with Skedufit

Skedufit required a fitness app that would be easy to use and less chart-focused than existing competitor products on the market. They also needed to provide coaches with important information about their athletes, and facilitate engagement and communication through the app.

We began by breaking down the budget and applying it throughout several phases which included pre-production, strategy, art direction, technical planning, and design.

Art Direction

After initial questioning and discussion meetings, we produced various mood boards to help define the brand identity.

Logo Design

Once art direction was established, we then moved on to logo design. We used several iterations, beginning with paper sketches around the number 8 and an embedded ‘S’. Below is an example of four working concepts.

After logo selection was made we did placement tests on merchandise to ensure design satisfaction.

Reward System

During our technical assessment, we decided to apply a reward system within the app to encourage user interaction. We looked deeply into existing cryptocurrency and token implementations to explore point-based pseudo coins (like Sweatcoin) for inspiration, and developed a similar version to allow a high degree of control and lower transaction complexity.

Application Design

Since the app required use by both athletes and coaches, a different user interface was required for each. To address this, we built two unique sets of wireframes and specifications for each type of user. Coaches manage their athletes from a web browser app, and in turn athletes engage with their schedules using a mobile app.

Below are the samples of the process leading up to the prototype.